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The Physical Web: What is it, what happened to it, and what is the Physical Web Association’s response? This week on Mr. Beacon we have two of the Co-Founders of the Physical Web Association, Agustin Musi and James Grant, joining us to give us the scoop on the Physical Web’s past struggles as well as it’s promising future. Listen in to learn how the Physical Web provides a better alternative to developing an app, typing in a URL, or scanning a QR code, and how it provides a level playing field for content delivery.