This week on the Mr. Beacon Ambient IoT Podcast, we sit down with Adhithi Aji, the Founder and CEO of Adrich—a company redefining how products connect with consumers through smart labels and real-time consumption data. Adhithi’s journey as a deep-tech entrepreneur combines grit, intelligence, and empathy, making this conversation both informative and inspiring.
Adrich is pioneering the convergence of IoT and AI through sensor-embedded smart labels that track product usage after purchase. From tracking how much olive oil is left in your kitchen to monitoring bar inventory for real-time reorder, Adrich’s technology provides brands with invaluable last-mile visibility. Consumers benefit too: imagine never running out of shampoo or vitamins again, thanks to auto-replenishment that works without even opening an app.
We explore how Adrich achieves 97–98% accuracy in tracking volume and usage, and how that data transforms marketing insights, sustainability efforts, and supply chain operations. Whether it’s reducing single-use plastics through refillable packaging or ensuring you never run out of essential items, Adrich is building the foundation for a smarter, more responsive ecosystem.
We also delve into Adrich’s integrations with major platforms like Amazon and Alexa, enabling seamless consumer adoption without app fatigue. From CPG to B2B to healthcare, the use cases are vast—and the ROI is compelling. Brands are seeing a 33% increase in customer lifetime value and a 60% reduction in single-use packaging.
Later in the episode, Adhithi opens up about her personal journey—her early inspiration from entrepreneurial parents, overcoming a recent health scare, and how music like Shakira’s “Waka Waka” and Bon Jovi’s “It’s My Life” fuels her resilience.
This is more than just a story of impressive tech. It’s a glimpse into the future of ambient intelligence, where AI and physical products merge to serve consumers better, minimize waste, and unlock new business models.
Whether you're a brand leader, systems integrator, investor, or just a curious tech enthusiast—this episode is a must-listen for anyone interested in the future of smart packaging, ambient IoT, and consumer engagement.
Adhithi’s Top 3 Favorite Songs:
- “Waka Waka” by Shakira: https://www.youtube.com/watch?v=pRpeEdMmmQ0
- “It’s My Life” by Bon Jovi: https://www.youtube.com/watch?v=o9YyEeHSC4U
- “Happy” by Pharrell Williams: https://www.youtube.com/watch?v=jv-pYB0Qw9A
Mister Beacon is hosted by Steve Statler, CEO of AmbAI Inc. — creators of AmbiantGPT, the AI agent that connects people to products and the brands behind them. AmbAI also advises leading brands on Ambient Intelligence strategy.
Our sponsor is Identiv https://www.identiv.com, whose IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. We are also sponsored by Blecon http://www.blecon.net. Blecon enables physical products to communicate with cloud applications using Bluetooth Low Energy.