This week on the Mr. Beacon Podcast, we welcome back a familiar voice—Amir Khoshniyati, Head of Strategy and Business Development at Wiliot. Amir has built his career at the heart of connected product innovation, from SmartTrac and Avery Dennison to his current role guiding Wiliot’s partner strategy. Now, he joins us to share exclusive insights into the company’s latest breakthroughs and the broader future of ambient IoT.

We dive deep into gen 3 of Wiliot’s battery-free Bluetooth tags, which promises dramatic leaps in performance, cost efficiency, and manufacturability. Amir explains why Gen 3 isn’t just an incremental update—it’s the inflection point that makes ambient IoT scalable, practical, and accessible for industries far beyond early adopters.

Partnerships are also in focus. Wiliot has historically been known as a self-sufficient innovator, but Amir reveals how building a thriving ecosystem of tag manufacturers, integrators, and solution providers is now essential. Together, these players are enabling real-world deployments that stretch from global logistics to quick service restaurants, grocers, and healthcare.

You’ll hear how condition monitoring, inventory visibility, and automated workflows are being transformed by ambient IoT—and why customers like Royal Mail and major retailers are already validating the model. Amir also offers candid thoughts on readiness for phone-based readers, the evolving role of AI in connected product ecosystems, and how Wiliot’s organizational growth is positioning it for scale.

If you want to understand where the Internet of Things is heading—beyond buzzwords, toward trillions of connected items—this episode is essential listening.

Mister Beacon is hosted by Steve Statler, CEO of AmbAI Inc. — creators of AmbiantGPT, the AI agent that connects people to products and the brands behind them. AmbAI also advises leading brands on Ambient Intelligence strategy.

Our sponsor is Identiv https://www.identiv.com, whose IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. We are also sponsored by Blecon http://www.blecon.net. Blecon enables physical products to communicate with cloud applications using Bluetooth Low Energy.